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How to Optimize Your Website Through Web Design and Marketing
Obtaining high traffic, high rank in browser search results is not easy. Expert web designers will tell you that it call for massive sacrifice to get there. Search engine optimization is the name of the game. To learn more about Web Design, visit  Blue Atlas Marketing.  Web design provides you the following easy steps for optimizing a website.
 
Keyword research

Long and quality content

The natural choice of keywords

Page titles and header tags

Page load time

Keyword research

Knowledge of the right keywords to use on a site is vital in optimization. Even with this in mind, it is still important to note that most of the keywords are very competitive. Use of single keywords is no longer fashionable in the eyes of Google. Choose on phrases instead. They appeal more.

You can do a little practice with Google AdWords tool. This will give you an idea of what choice of keywords is best. Over time, you will learn to pick on keywords with medium or low competition. This way your site will rank high in the search results.

Long and quality content

Ensure your content is grammatically correct and appropriate in length. Google and other search engines use this factor to rank pages.

Longer contents tend to rank higher that the shorter types. To learn more about Web Design, click more info. Appropriate size is 1000 words plus. Something else to know is that in-depth articles that are authoritative and have 2000 words plus appeal more in the eyes of search engines. Limit chances of posting contents that appear promotional. Google will look at once rank such pages lower.

Natural choice of keywords

Search engines rank pages that exhibit a lot of natural keywords higher. They are programed to interpret natural keywords as being more sensible to the human reader. If still uncertain about the best choice of natural keywords, seek help from Google keyword tool.

Page titles and header tags

The page title should contain the keywords the content is about. This is critical to search engines. Another rule of thumb when dealing with page titles is on number of characters. The current standard stands at 70 characters, though longer titles are also indexed. The problem comes with the truncation of the longer titles. This might end up distorting the message in the title. So try keeping it short so that it is not truncated.

Remember to include keywords in header tags. Only take caution not to overdo the keywords. Google is known to pay a lot of attention to header tags. If you ultimately decide to include keyword phrases therein, it is advisable to use the first heading on the page.

Page load time

Search engines use page load time in its ranking. Pages that take longer to load often rank lower than those that load faster. Ensure your site loads fast enough to secure a good rank.

Web design provides you with this list of options for optimizing a site. Try implementing them then check again your search engine ranking. Essentially, optimization helps improve the level of trust that a search engine has on a website.Learn more from https://en.wikipedia.org/wiki/Web_design.

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